Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea…
Category: Management
Stand Up and Scream
The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the…
Take a Walk in Someone Else's Shoes
The longer you run your business the more unqualified you become. This is because the longer you are in one place, the more heart you…
DEFINING YOUR MESSAGE
Putting myself through college I took a job bussing tables in a popular restaurant that also had a popular night club, common practice in the…
STICK TO WHAT YOU KNOW
It’s interesting how, on Monday a client will tell you how they are not marketing experts and on Tuesday they are rewriting the ad that…
WHAT IS AN ACCEPTABLE PROFIT?
I am frustrated, as is the rest of America, at the continuous fee additions and rate hikes to my bank and credit card accounts. However,…