The people who answer your phones should not be the most overlooked people in your service business. Yet this is what I find most of…
Category: Management
GET WEB VISITOR OR KEEP A CUSTOMER?
I was just sent a bunch of crap. It was a copy revision written by our SEO guys. Persuasive copy and SEO copy are two…
BAIL THE WATER OR STOP THE LEAK?
“I’m too busy to get anything done.” To think like this is to think bailing the water out of your boat is better time spent…
WHAT DO YOU HOPE TO ACHIEVE?
I get calls, texts, and emails on a weekly basis from business owners looking for reassurance on a decision they are about to make. In…
LEAD BY FOLLOWING
The qualities of the answers you receive are directly proportionate to the quality of questions you ask. Have you thought about why managers are called…
FEAR: MOTIVATOR OR IMMOBILIZER
Are you going to confront it or run from it? Fear is strange. We buy insurance because we fear what might happen. Sales people use…