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What to be Optimistic About

Posted: May 7th, 2012 | By: Geno Gruber |

Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea succeeds?” I’m not suggesting that you ignore risk; I’m saying that you need to embrace potential. I find too many Read More...

Stand Up and Scream

Stand Up and Scream

Posted: May 5th, 2012 | By: Geno Gruber |

The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote; “The man who stops advertising to save money is like the man who stops the clock Read More...

feet-walking

Take a Walk in Someone Else’s Shoes

Posted: March 1st, 2012 | By: Geno Gruber |

The longer you run your business the more unqualified you become. This is because the longer you are in one place, the more heart you put in to your job, the blinder you are. What strangers see as strange, you see as a way of Read More...

bloody-mary-large

DEFINING YOUR MESSAGE

Posted: January 2nd, 2012 | By: Geno Gruber |

Putting myself through college I took a job bussing tables in a popular restaurant that also had a popular night club, common practice in the ’burbs. It was the 80’s. The morning after my twenty first birthday I was promoted from the restaurant to the Read More...