The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the…
News
Take a Walk in Someone Else's Shoes
The longer you run your business the more unqualified you become. This is because the longer you are in one place, the more heart you…
DEFINING YOUR MESSAGE
Putting myself through college I took a job bussing tables in a popular restaurant that also had a popular night club, common practice in the…
DOES YOUR MARKETING SUCK?
Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is…
WHEN I WOKE UP, THE CAT WAS PAINTED GREEN
Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising…
WATCH OUT FOR THE WOLF IN SHEEP'S CLOTHING
A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right.…