Since graduating CSU Chico with a BA in communications and industrial technology, Mark has racked up over 25 years of marketing experience learning what works and most importantly what doesn’t. These lessons were numerous while serving as the chief designer for Designers Guild in Sacramento, CA where he developed interpretive exhibits for visitor centers in Northern CA. This is where he learned how to tell a story utilizing graphics design, copy writing, 3 dimensional dioramas, games, computer models and signage.
As CEO of Creative Composition, Inc, a direct response marketing company, he developed strategies for commercial accounts as well as nonprofit corporations utilizing direct response techniques to raise funds, increase sales, and generate leads. Mark’s experience with direct mail advertising has proved to be invaluable for client’s that want to reach new prospects or donors and move to the next level in their organization.
Mark believes that direct response marketing needs to be accountable. Always pushing the envelope to get better response rates he has developed innovate methods utilizing multiple media channels. An example is utilizing a direct mail piece to drive potential clients or donors to your web site.