Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea succeeds?” I’m not suggesting that you ignore risk; I’m saying that you need to embrace potential. I find too many Read More...
The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote; “The man who stops advertising to save money is like the man who stops the clock Read More...
Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is that most are unaware of it. Business owners know they have to advertise because that’s what the experts have said, Read More...
Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising as what Dr. Smith did. It was a Friday lunch. I bit into my gourmet burger and “Zing!” Pain shot Read More...
A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right. In fact, if your business lacks urgency, it probably makes up for in desperation. Before you dismiss this topic as Read More...
The marketing buzzword of the day is -Social Media. Facebook, Twitter, MySpace and the professional social network, Linked In are growing at a dizzying rate. Twitter alone grew 1,382% year-over-year in February. Is this a jump on the band wagon panic of Don’t-want-to-be left-behinds or Read More...
Where there’s an excuse, there is a lesson. Recently the PunchStick team adopted a new mantra. NO EXCUSES. We put ourselves through the kind of core-value-mission statement-branding-exercise we subject our clients to. Then we moved on to the “what’s standing in the way of unbridled Read More...
Social media is all the buzz today. As businesses look to find methods to increase marketing ROI, they have to pay attention to the power of Social Media sites like Facebook and YouTube. Although my business serves clients all over the nation my office is Read More...
I have often been asked the definition of marketing. My answer is marketing is nothing more than buying clients. So the question is how much can you afford to spend to buy a new customer? In order to answer that question you need to know Read More...
The message is more important than the media yet more advertisers put more energy into where they place their ads than they do in what their ads say. We were working with a great dentist who had the ability to do very difficult tooth reconstruction Read More...
