I have often been asked the definition of marketing. My answer is marketing is nothing more than buying clients. So the question is how much can you afford to spend to buy a new customer? In order to answer that question you need to know Read More...
The message is more important than the media yet more advertisers put more energy into where they place their ads than they do in what their ads say. We were working with a great dentist who had the ability to do very difficult tooth reconstruction Read More...
Many advertisers believe that you have to have an ad that is likable. They push for funny and forget about what the point of their advertisement is… to sell something. The beauty of the Big Game for advertisers is that the commercials get a lot Read More...
Advertising is a better investment than the stock market and I can prove it. A great decade for US stocks was from 1990 to 1999. The average return was 18%. Using just my clients as a test group, the average return on money invested is Read More...
My cousin is getting married in a couple of weeks so obviously, my wife needed a new dress. We walk in and out of shops lining the mall on our way to the big anchor store my wife knows she would have her new dress. Read More...
They say (who ever they are) don’t judge a book by its cover. I say hog wash. The cover is a great start. Some of the best sellers I have read recently have the most interesting covers. In an airport bookstore, where all the books Read More...
“He who mounts a wild elephant goes where the wild elephant goes.“ - Randolph Bourne It amazes me how often I hear “I tried that. It doesn’t work” They never question the ad, instead they blame the media. To think like this is like saying “I’ll Read More...
“I’m too busy to get anything done.” To think like this is to think bailing the water out of your boat is better time spent then stopping the leak. Your business, like your boat will eventually sink. Yet we allow the day to run us Read More...
One of my HVAC clients had learned how other businesses like his were making big profits with add on sales. So he copied another companies program and asked his service technicians to sell electronic air cleaners. They didn’t have much success. They were convinced that Read More...
I get calls, texts, and emails on a weekly basis from business owners looking for reassurance on a decision they are about to make. In the days of my past I would offer my two-cents only to encounter one of two responses: “Okay great, thanks Read More...
