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bloody-mary-large

DEFINING YOUR MESSAGE

Posted: January 2nd, 2012 | By: Geno Gruber |

Putting myself through college I took a job bussing tables in a popular restaurant that also had a popular night club, common practice in the ’burbs. It was the 80’s. The morning after my twenty first birthday I was promoted from the restaurant to the Read More...

Your Marketing Sucks

DOES YOUR MARKETING SUCK?

Posted: December 12th, 2011 | By: Geno Gruber |

Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is that most are unaware of it. Business owners know they have to advertise because that’s what the experts have said, Read More...

Green Cat

WHEN I WOKE UP, THE CAT WAS PAINTED GREEN

Posted: November 13th, 2011 | By: Geno Gruber |

Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising as what Dr. Smith did. It was a Friday lunch. I bit into my gourmet burger and “Zing!” Pain shot Read More...

Sumo Curling

STICK TO WHAT YOU KNOW

Posted: October 16th, 2011 | By: Geno Gruber |

It’s interesting how, on Monday a client will tell you how they are not marketing experts and on Tuesday they are rewriting the ad that the marketing experts wrote for them. The real kicker is that when the ad does not work, it is the Read More...

What is too much profit?

WHAT IS AN ACCEPTABLE PROFIT?

Posted: October 6th, 2011 | By: Geno Gruber |

I am frustrated, as is the rest of America, at the continuous fee additions and rate hikes to my bank and credit card accounts. However, I believe that President Obama is out of line by stating that “banks do not have an “inherent right” to Read More...

Dental Marketing

IN A CHAOTIC WORLD, PEACE IS ALL AROUND YOU

Posted: September 23rd, 2011 | By: Geno Gruber |

While circling around the Arc de Triumph in Paris, I had realized peace and clarity are not just found in the lush green meadows of the Alps. Peace is in the beauty that is always around us. Twelve different roads, including Avenue des Champs-Elysees, terminate Read More...

Small Business Social Media

SOCIAL MEDIA; FRIEND OR FOE?

Posted: September 14th, 2011 | By: Geno Gruber |

The marketing buzzword of the day is -Social Media.  Facebook, Twitter, MySpace and the professional social network, Linked In are growing at a dizzying rate.  Twitter alone grew 1,382% year-over-year in February. Is this a jump on the band wagon panic of Don’t-want-to-be left-behinds or Read More...

Chico Advertising for Dentists

I BLAME THE ITALIANS FOR SOCIETY’S LACK OF MOTIVATION

Posted: August 15th, 2011 | By: Geno Gruber |

In observing the unequal distribution of wealth in Italy of 1906, Vilfredo Pareto… an Italian… pronounced that twenty percent of the people owned eighty percent of the wealth. Since that time, the Paratto principal, as it has become known, has been used to describe many Read More...

Dental Marketing

BE CAREFUL OF THE BEAN COUNTERS

Posted: August 3rd, 2011 | By: Geno Gruber |

They say there is more than one way to skin a cat. I’ll have to believe that is true, not because I have tried it, but because I have found that there is more than one way to do just about anything. In business school Read More...

Bad Dental Employees

POISONOUS PILL

Posted: July 17th, 2011 | By: Geno Gruber |

I have professed that people are as important to growing a profitable business as water is to a swimmer winning the 100 meter freestyle. You can’t succeed without them but if you don’t pay attention, you can drown. I am embarrassed to admit how many Read More...