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Wolf in sheeps clothing

WATCH OUT FOR THE WOLF IN SHEEP’S CLOTHING

Posted: October 30th, 2011 | By: Geno Gruber |

A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right. In fact, if your business lacks urgency, it probably makes up for in desperation. Before you dismiss this topic as Read More...

Sumo Curling

STICK TO WHAT YOU KNOW

Posted: October 16th, 2011 | By: Geno Gruber |

It’s interesting how, on Monday a client will tell you how they are not marketing experts and on Tuesday they are rewriting the ad that the marketing experts wrote for them. The real kicker is that when the ad does not work, it is the Read More...

What is too much profit?

WHAT IS AN ACCEPTABLE PROFIT?

Posted: October 6th, 2011 | By: Geno Gruber |

I am frustrated, as is the rest of America, at the continuous fee additions and rate hikes to my bank and credit card accounts. However, I believe that President Obama is out of line by stating that “banks do not have an “inherent right” to Read More...