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Finger on Keyboard

GET WEB VISITOR OR KEEP A CUSTOMER?

Posted: March 22nd, 2011 | By: Geno Gruber |

I was just sent a bunch of crap. It was a copy revision written by our SEO guys. Persuasive copy and SEO copy are two sides of the same coin. The only time one side has more importance than the other is in a coin Read More...

Chico Social Media

MAKING FRIENDS

Posted: March 22nd, 2011 | By: Geno Gruber |

Social media is all the buzz today. As businesses look to find methods to increase marketing ROI, they have to pay attention to the power of Social Media sites like Facebook and YouTube. Although my business serves clients all over the nation my office is Read More...

Calculator

HOW MUCH WOULD YOU SPEND TO GET A NEW CLIENT?

Posted: March 6th, 2011 | By: Geno Gruber |

I have often been asked the definition of marketing. My answer is marketing is nothing more than buying clients. So the question is how much can you afford to spend to buy a new customer? In order to answer that question you need to know Read More...

Message

IT’S THE MESSAGE NOT THE MEDIA

Posted: March 3rd, 2011 | By: Geno Gruber |

The message is more important than the media yet more advertisers put more energy into where they place their ads than they do in what their ads say. We were working with a great dentist who had the ability to do very difficult tooth reconstruction Read More...