HOW DOES CUTTING LABOR COSTS AFFECT YOUR MARKETING?
Posted: August 24th, 2010 | By: Geno Gruber |
My cousin is getting married in a couple of weeks so obviously, my wife needed a new dress. We walk in and out of shops lining the mall on our way to the big anchor store my wife knows she would have her new dress. Read More...
YOU CAN JUDGE A BOOK BY ITS COVER
Posted: July 22nd, 2010 | By: Geno Gruber |
They say (who ever they are) don’t judge a book by its cover. I say hog wash. The cover is a great start. Some of the best sellers I have read recently have the most interesting covers. In an airport bookstore, where all the books Read More...
IT’S YOUR MESSAGE THAT SUCKS
Posted: June 15th, 2010 | By: Geno Gruber |
“He who mounts a wild elephant goes where the wild elephant goes.“ - Randolph Bourne It amazes me how often I hear “I tried that. It doesn’t work” They never question the ad, instead they blame the media. To think like this is like saying “I’ll Read More...
BAIL THE WATER OR STOP THE LEAK?
Posted: May 17th, 2010 | By: Geno Gruber |
“I’m too busy to get anything done.” To think like this is to think bailing the water out of your boat is better time spent then stopping the leak. Your business, like your boat will eventually sink. Yet we allow the day to run us Read More...
SOMETIMES IT IS THE SMALLEST DETAIL THAT CAN MAKE THE BIGGEST DEFERENCE
Posted: April 12th, 2010 | By: Geno Gruber |
One of my HVAC clients had learned how other businesses like his were making big profits with add on sales. So he copied another companies program and asked his service technicians to sell electronic air cleaners. They didn’t have much success. They were convinced that Read More...
WHAT DO YOU HOPE TO ACHIEVE?
Posted: March 22nd, 2010 | By: Geno Gruber |
I get calls, texts, and emails on a weekly basis from business owners looking for reassurance on a decision they are about to make. In the days of my past I would offer my two-cents only to encounter one of two responses: “Okay great, thanks Read More...
LEAD BY FOLLOWING
Posted: January 25th, 2010 | By: Geno Gruber |
The qualities of the answers you receive are directly proportionate to the quality of questions you ask. Have you thought about why managers are called leaders and not pushers? I ask this because most managers are pushers. This is why most businesses are average. There Read More...